More and more, your customers are talking about your products, services, and your company away from your website, within product-specific communities and platforms, and throughout social media networks. Charles River Interactive will help you indentify the best online social networks for reaching your prospects and customers. We will create and optimize your accounts, tailoring them to the nature of your business. We will utilize the unique features of each site to help you make lasting connections with your current and future customers. Social networks create a two-way street of communication between your company and your target demographic. CRI makes full use of this avenue to better connect you with your consumers.
How can your company benefit from optimizing your Social Media Strategies?
Exposure - Social media is changing the way companies communicate with their customers. A social media campaign allows you to gain exposure to a much broader audience than traditional media. Additionally, there’s no better advocate for your service than your customers, and social media allows customers to easily share company information, videos, experiences, and stories.
Branding – By communicating with your prospects and customers on a more personal level, your company is reinforcing its presence in its industry. Personal communication between businesses and their consumers builds a rapport, which in turn develops important word-of-mouth brand ambassadors.
Reputation Management – Social media’s quick communication can help mold your company’s reputation. For the first time, you can immediately respond to a disgruntled consumer, you can easily turn them from a negative dissenter to an enthusiastic evangelist for your brand. The messages you send can help identify you as an expert in your industry, validating your company’s creditability while fostering a positive word-of-mouth reputation.
Visibility and Traffic – Employing a social network campaign will increase your company’s visibility across a variety of different Internet platforms. With the easy transfer of information from person to person via social networks and the help of social news sites like Digg and Reddit, your content has the potential to go viral and spread rapidly over a brief period of time. This will drive traffic to your website, giving your company the opportunity to capitalize on the attention.
Links & Rankings – Back-links to your site are an important criteria that search engines use to rank web sites, therefore higher organic search rankings are a byproduct of increased social media activity. Visibility across social networks will provide a strong increase in the authoritativeness factor that search engines use to determine placement at the top of search engine result pages. SMO is an important part of any robust SEO program.