Charles River Interactive, founded in 2005, is made up of some of the top search engine marketing experts in the industry. Our search strategists are well known as industry leaders, and have experience working with both small niche sites and some of the world's largest and most complex sites. We are also marketers, who understand the importance of achieving sales and business goals.
The basic foundation of advertising is reaching the right person, at the right time, with the right message. At Charles River Interactive, we believe there is no better way to do this than via effective search engine marketing campaigns. We are passionate about search marketing, and we have devoted our careers to understanding the intricacies of search user behavior, and search engine algorithms. To us, search engine marketing is much more than buying keywords, or changing code on a site. It requires taking the time to understand our clients' business goals, and translating those goals into effective search engine marketing strategies. We realize that sales and business goals are the most important - not rankings for obscure keywords.
So how are we different?
Charles River Interactive stands out from other SEM firms because we go beyond just obtaining rankings, and even beyond driving traffic. Our goal is to understand the objectives of your business, to identify key metrics for success, to implement means of tracking success, and to design strategies which will achieve those goals. We will work side-by-side with you to convert search engine visibility to site visitors, and site visitors to leads and sales for your company.
Our goal is to help our clients identify their key metrics for success, and develop strategies which use search engines to achieve those goals and return a high ROI. Every project we work on is unique, and there is no "standard" solution for all sites. Because, the search engine landscape changes rapidly, search marketing strategies need to be fluid enough to keep up with these changes. And lastly, we're humble enough to know that we're not perfect, so we believe strongly in the strategy of test, analyze, optimize.
Professional Service
Our dedicated team of search engine marketing experts has the experience and expertise to help businesses use search engines to achieve their business goals. Our search strategists average over 7 years dedicated to this industry. We also empower our staff with industry-leading technology and tools to make them even more effective and efficient on your behalf.
Our team of professionals can assist you with the on-going management of any search marketing program, or a one-time service to help you analyze your site's current status, to suggest improvements, or to assist during a site re-design or build.
We're passionate about performing in-depth analysis and tracking the results of our efforts. There's never too much data to analyze, and we work with our clients to educate them and help them understand how search engines, and search users view and react to their website. Our services include all aspects of pay-per-click campaign management, as well as comprehensive search engine optimization consulting.
Agency Partners
Charles River Interactive works in close partnership with leading interactive media and web development agencies to help them provide their clients with a "one-stop-shopping" solution by satisfying their search engine marketing needs. Incorporating SEO into the web development process automatically enhances the value of a new web site or the redesign of an existing site. Our goal is to complement the web design or Internet marketing process, and we have tremendous experience working with some of the world's largest interactive agencies.
Either as a partner or a private-label expert resource, our SEM specialists allow agencies to offer their clients the highest level of search marketing expertise available, without the arduous task of building an in-house team.
Charles River Interactive works with you to get your site to the top of search engine results for the things your target audience is searching for. Get in touch with us to find out more.